Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source).81% of C-level employees anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals ( source).86% of senior-level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels ( source).Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source).Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies ( source).87% of retailers agree that an omni-channel marketing strategy is critical or very important to their success ( source).However, only 73% say they have a multichannel strategy in place ( source). 95% of marketers say they know how important multichannel marketing is for targeting.The Current State of Multichannel Marketing Still not convinced? Keep reading-today we cover 50+ statistics all about multichannel marketing. And the best part? Multichannel marketing is proven to be highly effective. This type of strategy is all about making it easy for prospects and customers to interact with branded content-wherever, whenever, and however, they want. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience. What is Multichannel marketing?įor those who aren’t familiar with the concept, multichannel marketing is exactly what it sounds like. But, how can marketers comply with the varying preferences of their individual buyer?Įnter: Multichannel marketing.
In order to be successful, modern businesses must acquiesce. The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. Think about it, the internet has given modern buyers an expansive list of options to choose from-what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. The world of B2B marketing underwent a dramatic transformation in recent years-and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey.
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